WAN-IFRA

Shaping the Future of the Newspaper

Date

Fri - 25.05.2012


Yahoo Newspaper Consortium continues to expand

Yahoo Newspaper Consortium continues to expand

The Yahoo Newspaper Consortium continues to expand, with 94 more U.S. papers from several publishers joining in, including the Sun-Times News Group, Black Press, Milwaukee Journal Sentinel, and Stephens Media Group.

According to the announcement from Yahoo Wednesday, the consortium now comprises 779 papers, up fourfold since its launch in late 2006.

In the statement, Yahoo said that more than 50 papers are trialing the sale of its DMA-targeted inventory to local advertisers. More than 600 exclusively use Yahoo HotJobs, while about 150 use Yahoo Search.

These U.S. Newspapers Web sites are averaging about 10 million referrals from Yahoo News and services, according to the PaidContent article.

Author

Erina Lin

Date

2008-06-05 07:11

Shaping the Future of the Newspaper


© 2012 WAN-IFRA - World Association of Newspapers and News Publishers

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