Ad spending across all media in the United Kingdom increased 4.2 percent to £19.4 billion last year, with the Internet, cinema and the outdoor ad sectors growing most strongly, according to an Advertising Association report.

The report showed that online ad spending jumped 39.5 percent year-on-year in 2007 to more than £3 billion, accounting for 16 percent of total ad spending.

Cinema advertising marked the second biggest growth, driven from a series of big releases last summer. It grew 10.1 percent year-on-year and reached £207 million in 2007, though only accounting for 1.1 percent, Media Guardian reported.

Outdoor advertising grew by 4.6 percent to £1.05 billion, making up 5.5 percent of total ad spending in the country.

Radio rose by 3.4 percent to £534 million, with a 2.8 percent share.

However, the TV sector grew only 2.3 percent to £4.67 billion. It accounted for 24 percent.

Press, including national, regional and magazine advertising, remains the biggest single sector accounting for 40 percent of all UK ad spending in 2007. It was worth £7.7 billion, Media Guardian reported.