The Sun-Times News Group (STNG) has introduced a new real estate print section targeting new home buyers in Chicago area, Editor and Publisher reported.
This new product, called Today's New Homes, will have a paid circulation of 700,000.
The section will run in 51 Pioneer Press titles expect for the West Zone on Thursdays, and in the rest of STNG's papers on Fridays, E&P reported.
Today's New Homes will have contents including advertorials, builder profiles, local columnists, and a weekly themed story. All print advertising buys will come along with online presence on the paper Web sites and at SearchChicago.com/homes.
According to Cyrus Freidheim, president and CEO of the Sun-Times Media Group, "The Sun-Times News Group is dedicated to helping our advertising customers get the most out of every precious advertising dollar," E&P reported.

