WAN-IFRA

Shaping the Future of the Newspaper

Date

Wed - 23.05.2012


Belo Spanish-language paper to increase circulation

Belo Spanish-language paper to increase circulation

The Spanish-language daily Al Dí­a will increase distribution of its free editions from 40,000 to 120,000 every Wednesday and Saturday.

The change will be effective in late July, Newspaper Innovation reported.

This model, resembling that of the Examiner in San Francisco, Washington, and Baltimore, will cut down home-delivery of the title on most days, and concentrate on Wednesdays and Sundays instead.

Al Dí­a was first launched by Belo in 2005 as a paid paper, but later moved to mostly free circulation in 2006, Newspaper Innovation reported.

Author

Erina Lin

Date

2008-06-17 03:52

Shaping the Future of the Newspaper


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