Media General released its revenue results in May, revealing online as the only unit marking growth, Media Post reported.
Total revenues were US$64.3 million, down from $71.3 million in the same period last year.
In the broadcast division, political ads grew, but real-estate recession continued to damage classified ads, especially in Florida. Internet revenues were up 16.9 percent.
"The Broadcast Division generated $725,000 in political revenues, partially offsetting continued softness in national time sales, driven by weak automotive advertising in particular," according to president and CEO Marshall N. Morton. However, the category dropped 6.1 percent, Media Post reported.
Morton contributed the higher revenues in the interactive media division to the acquisition of DealTaker.com in May.
However, losses in the publishing division continue across the Florida, Virginia and North Carolina markets, where newspapers are hard-hit. Revenues in Alabama and South Carolina rose about one percent due to higher telecom advertising and a weekly in the greater Florence/Myrtle Beach market.
Classified advertising revenues declined $4.4 million, or 30.1 percent. For its three metro markets combined, employment and real-estate revenues each plunged 41.4 percent. Automotive advertising declined 33.8 percent while local time sales dropped 2.2 percent.
According to Media Post, revenues from the Yahoo! HotJobs partnership made up a two percent decline in classified.

