Late last week Google launched its Google Media Server, which allows users to send music, videos and photos from the Internet to other media platforms, such as television, ChannelWeb reported Monday.

The launch was done without publicity, and many wonder who will use the online behemoth's latest creation.

The beta version is available for free download for PCs that run Google Desktop and have a universal plug-and-play device, such as a Playstation 3, ChannelWeb reported.

The main downside is that the programme is only available for Windows users for now. PC World reported. It also can interact with Google's photo service, Picasa Web Albums, and YouTube videos.

“Google's throw-spaghetti-at-the-wall-and-see-what-sticks strategy makes sense in some areas. Google wants to be a big player in video advertising, and it already has the largest Web video site in YouTube. It has an opportunity to make YouTube an important link in the chain that will get video from the Internet to consumer electronic devices,” The New York Times reported Friday.

However, this could also just be “another sign that Google has too many engineers with too little to do. Is the company really serious about telling mass-market consumers that they should run media servers in their homes? And is it willing to devote the resources to make sure it has a product that it can explain and that really works?” The New York Times stated.