The Swedish government intends to eradicate the press advertising tax amidst claims that it is “unfair” and “ideologically wrong”, reported the European Journalism Centre last Monday.

"Advertising is part of a company's marketing, which is a central and healthy part of a market economy - nothing that should be subject to penal taxes," said Culture Minister Lena Adelsohn Liljeroth.

The Swedish Newspaper Publisher's Association claimed that it was inequitable that press advertising is taxed while other media like the Internet, TV and radio are not, according to the European Journalism Centre.