Business Wire, one of the key distributors of press releases and other announcements in the United States, launched LatinoWire on Wednesday, Editor & Publisher reported.
The new service was launched in a joint venture with ImpreMedia, the largest publisher of Spanish-language newspapers in the country, according to Business Wire.
LatinoWire, which will lean on its access to the ImpreMedia Digital platform, will be available in over 1,200 Hispanic print and multimedia outlets nationwide.
The Spanish-language content and English multimedia assets provided by Business Wire will be carried on impre.com, where readers can also access a digital network of ImpreMedia's publications, E&P reported.
Impre.com has about two million unique visitors per month, and 7.2 million monthly page views.

