Online video and social media ad revenue gains are slowing, while search is still on top, according to Magna Global, paidContent reported Tuesday.

Meanwhile, digital media growth through 2009 will continue to expand, Magna reports, with the group's director of Industry Analysis pointing out in his Emerging Media Forecast that “traditional media never died.”

Brian Weiser also stated in the forecast that although traditional media continues to thrive, he expects social media to grow 37.4 percent to US$1.474 billion, a stark difference between growth from 2006 to 2007, when the sector grew 141.7 percent.

Also, despite its status as having the fastest growth in all emerging media, online video, which is seeing a 45 percent growth to $805 million in 2009, is beginning to see a slowing of growth, Weiser predicts. Online video grew 67.4 percent in 2007, and in 2008 it is expected to grow 54.2 percent.

Search, however, will continue its climb, with its growth slowing slightly, at 24 percent to $13.8 billion, compared with 2008's expected 26.5 percent gain from last year, paidContent reported.