News Corp. is looking to venture into Japan's 600.3 billion yen (US$5.6 billion) online ad market in September, hoping to act as a middle man by acquiring ad space, finding the marketers to fill it and distributing the ads, the Evening Standard reported Tuesday.

A Japanese report said the firm has already established an online operation in its Japanese business and might try to acquire online Japanese ad agencies.

Rupert Murdoch's News Corp. is trying to increase its international online ad revenue to $500 million per year over five years, the according to Evening Standard article, posted by ThisIsMoney.co.uk.