Advertising revenue for Spanish-language media in the United States reached US$5.78 billion last year, up three percent over 2006, according to Nielsen Monitor Plus.

Although anemic compared to the 14.4 percent rise from 2005-2006, the three percent figure is still quite healthy compared to the overall U.S. ad spending, for which revenue was up merely 0.6 percent in 2007, Media Post reported.

Spanish-language cable TV topped other platforms with a 76 percent increase, somewhat due to the fact that Nielsen began measuring Fox Sports en Espanol and Telemundo's mun2 last year. Spanish TV networks, like Univision, reported a two percent growth, or more than $3 billion. National Spanish-language magazines also outperformed, up 13 percent to $163.4 million.

Some Spanish-language media seemed to perform fairly last year, but still somewhat better than their mainstream counterparts. For example, local Spanish newspapers showed no growth in ad spending, at $110 million, but were much healthier than the newspapers at large, which declined 9.4 percent to $42.2 billion, according to Media Post.

Spot radio decreased 20 percent to $609.2 million, somewhat due to a change in Nielsen's coverage and not necessarily a reflection of actual declines.

The largest advertiser across all Spanish media last year was Broadcasting Media Partners, parent company of Univision Communications, Media Post reported.