Gannett Co., which owns 23 television stations and 85 newspapers in the United States, has announced AOL's Platform-A as its digital advertising partner. According to the deal, Platform-A's Adtech will mark its U.S. debut of the formerly Europe-only division, CNet.com reported Monday.

After it is rolled out completely, the deal will encompass all of Gannett's local news markets, including print and broadcast, USAToday.com, and other Internet properties. No target date was revealed yet.

For AOL, it's a big deal due to the reach of USA Today as well as the opportunities for local ad targeting. According to Nielsen data, Gannett's all-Web properties can generate 25 million unique visitors per month, CNet reported.

"We selected Adtech because their top tier technology will allow us to seamlessly execute and deliver for advertisers at both a local and national level," said Chris Saridakis, Gannett's chief digital officer, in a joint press release from both companies.

"With the Adtech platform, advertisers of all sizes will be able to easily reach our affluent, active online audience, whether it's through broad national campaigns, audience segmentation, or locally targeted campaigns," Saridakis added.

AOL acquired Adtech last year, which has been doing business in Europe for about a decade, according to CNET.