WAN-IFRA

Shaping the Future of the Newspaper

Date

Fri - 25.05.2012


Growth for Indian papers in Tier-2 markets

Growth for Indian papers in Tier-2 markets

India's Tier-2 markets are growing, thanks to economic expansion, and newspapers there are rushing to fill the needs of new and growing audiences, exchange4media's Mumbai bureau reported Wednesday.

“We believe that the real growth is in India's Tier-2 markets. In keeping with the fast rate of economic expansion seen in these cities, we ,too, are keeping with this,” said Rajiv Jaitly, president of ad sales and marketing at Dainik Bhaskar Corp. Ltd.

Jaitly announced the launch of two new editions in Indore and Raipur, as well as the launch of the first edition in Bhopal, exchange4media reported.

Business Bhaskar, a pink daily from Dainik Bhaskar, launched the editions in Indore and Raipur on July 12. The initial print run for Business Bhaskar Indore will be more than 20,000 copies, and the Raipur edition will print more than 8,000.

The broadsheet is 12 pages, and will cost Rs 1.50.

Tags

Author

Leah McBride Mensching

Date

2008-07-17 07:56

Shaping the Future of the Newspaper


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