Rupert Murdoch's News Corporation seems to be better off than other news companies in the United States because of its media diversity, according to Pali Capital analyst Rich Greenfield, paidContent reported Friday.

The media giant's variety of investments is exactly what is helping it be less vulnerable to the U.S. advertising and economic downturns as other pure-play companies, Greenfield stated.

News Corp.'s Newspaper/Info division is expected to gather one fifth of its revenue and 15 percent of total operating income by fiscal year 2009.

Meanwhile, 30 percent of the company's revenue comes from U.S. assets, and Dow Jones assets account for 90 percent of that 30 percent. Further, 60 percent of the US$2 billion share Dow Jones brings to the table is from newspapers, paidContent stated in an article posted by the Washington Post.

Looking down the chain, 10 percent of Wall Street Journal advertising comes from abroad and is expected to increase as the paper expands on a global level. News Corp. bought Dow Jones, which publishes the Wall Street Journal, in December 2007.

Another 30 percent of News Corp.'s revenue comes from the United Kingdom, while 40 percent comes from Australian papers, according to paidContent.

Growing newsstand prices for papers like the New York Post and the Wall Street Journal and increasing subscription prices may be seen as steps taken to “offset advertising,” the article stated.

Greenfield also mentioned that News Corp.'s business partnership with the New York Daily News may “orphan” Cablevision's (NYSE:CVC) Newsday, according to paidContent.

Greenfield's full report can be found here.