The New York Times and professional networking site LinkedIn have inked a deal to personalise Business and Technology sections on NYTimes.com for members of LinkedIn, New Media Age reported Tuesday.

Relevant NYTimes.com business news will be recommended by professional industries and be available on LinkedIn.

The partnership will also allow the newspaper's online readers to share and discuss articles with other LinkedIn members through a sharing tool that will be available along other tools next to articles, such as Digg, according to New Media Age.

“Advertisers are constantly looking for context, content and quality brands and this approach delivers just that,” said Denise Warren, senior vice president and chief advertising officer for the New York Times Media Group, according to Media Guardian.

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