Advertising on mobile platforms is “practically the best marketing format,” Randall Rothenburg, president of the Interactive Advertising Bureau announced, Gipp.ru reported.

The Click-Through Rate (CTR) for online ads on mobile technology is 2 percent, as opposed to 0.2 percent from other platforms.

Rothenburg mentioned that the mobile advertising field is developed, despite its uncertain position in the United States, which is due to low 3G-network coverage and structural difficulties that network operators might have.

Maria Mandel, director of digital innovation of Ogilvy Interactive, predicted the U.S. market would outpace European and Asian markets in the near future, Gipp.ru reported.

In the future, smart phones, such as the iPhone, will continue to attract users, Mandel predicted. She mentioned that manufacturers should be able to fulfil the demand for the product, citing an eMarketer report that forecasts the U.S. market will grow from this year's US$1.5 billion to $5.5 billion in the next five years.

eMarketer stated out that the escalation of the mobile advertising market is “slow, but stable,” Gipp.ru wrote.