Fairfax Media has moved into the custom publishing market after winning a contract to publish three shopping centre magazines, The Australian reported.

"We are very keen to grow our magazines group within Fairfax. This opportunity came up and we were invited to pitch," said Fairfax Magazines chief executive and publisher Lisa Hudson.

"Custom publishing has huge potential for growth and is potentially a very lucrative part of the business. We have already had several other companies approach us, wanting to work with us," Hudson added, according to The Australian.

The three titles include The Chase for the Chatswood Chase in New South Wales, Fashion Capital for Chadstone Shopping Centre in Victoria, and QP for QueensPlaza in Brisbane, The Australian reported.

The Chase and Fashion Capital will come out every quarter, while QP remains a bi-annual.

The titles, with a combined circulation of more than 210,000, are distributed in local letter-box drops and in the centres.

According to Hudson, the titles were being overhauled prior to a September relaunch, The Australian reported.