Yahoo!'s distribution of local headlines across its network has driven more then 100 million visits to Newspaper Consortium member Web sites, the company announced Wednesday, Business Wire reported.
The Newspaper Consortium partners Yahoo! and 779 U.S. newspapers, aiming to deliver search, graphical and classified advertising to communities on a local level. Newspaper Consortium members provide headlines to Yahoo!, which then places the headlines across its properties, linking back to the original articles on the papers' Web sites.
Yahoo! is focusing on continuing to open up its network for content aggregation to deliver links to Consortium members' sites as part of the search giant's increasingly important local offerings, Business Wire reported.
“It's very exciting when our news makes it to Yahoo.com's top features,” said Anthony Moor, deputy managing editor of Interactive for The Dallas Morning News, and editor of dallasnews.com, according to Business Wire. “It's like a firehose blasting us with up to 800,000 page views in just a couple of hours. We've had placements that have accounted for up to 27 percent of the day's page views, and 65 percent of the day's unique visitors.”
Giving users access to increasingly local content makes Yahoo! “more relevant than ever,” Scott More, senior vice president and head of Media at Yahoo!, told Business Wire. “... the ability to link to a national network of newspapers gives our audience a more valuable local perspective.”
Yahoo! users account for 78 percent of all U.S. Internet users, according to Business Wire.

