Fox International Channels (FIC) and The Wall Street Journal plan to work together in Latin America, promoting the newspaper's content on television networks there, Reuters reported Monday.

FIC does not own news networks in any of the 16 channels in Latin America, but it will advertise the content from The Wall Street Journal Americas (http:www.wsjamericas.com) sites, in Spanish and Portuguese.

The agreement is one of the latest efforts by Rupert Murdoch's News Corp. to use its global assets to expand the Dow Jones brand, which was acquired for US$5.6 billion in December 2007. News Corp. owns both FIC and the Journal, which is part of Dow Jones.

According to Reuters, WSJ Americas ads will start showing up on Fox, FX and National Geographic channels in the region.

“Over time, that relationship could be further expanded,” said Hernan Lopez, chief operating officer of FIC, in a phone interview with Reuters. "We may in future start putting news updates on screen and invite viewers to see more of the news on wsjamericas.com."

In the United States, the news was not well known until a few months ago that Fox International Channel owns .Fox Networks, which sells unused ad inventory on Web sites outside the country, Reuters reported. Moreover, FIC in May launched a financial news and investment ad network, Worthnet.Fox, and reached a deal to become a third-party ad sales representative in the region.