U.S. Internet ad spending targeting Hispanic users made up less than five percent of total Hispanic ad spending in 2007, according to the July 2008 data released by HispanTelligence and TNS Media Intelligence.

Among all the channels, TV dominates Hispanic advertising spending in the United States. More than US$2.5 billion ad budgets were spent on TV targeting Hispanics last year, accounting for more than 60 percent of all Hispanic ad dollars spent, eMarketer reported.

The 5 percent proportion of U.S. Hispanic ad spending going online is even smaller than that of all U.S. ad spending, which was about 7.4 percent in 2007.

The Hispanic market seems to be lucrative to advertisers. U.S. Hispanics are expected to spend $1.2 trillion in 2012, according to a study by the Selig Center for Economic Growth at the University of Georgia's Terry College of Business, eMarketer reported.