According to a Pew Internet & American Life Project Tracking Survey conducted in February and March 2007, the U.S. online video audience accounted for 57 percent of all the online respondents, World Digital Media Trends 2007 reported.

The study also shows online video usage skewed to users who are male, younger, or have higher education and higher income.

Sixty-three percent of male respondents use online video, while only 51 percent of females do so.

Among people under age 29, nearly 80 percent use online video. Fifty-seven percent of those between 30 to 49 do so, compared with less than half of those above age 50, according to the Pew study.

In terms of education, more than 60 percent of respondents who attended at least some time at a university are members of the online video audience, while only 46 percent of those with high school degrees or less do so.

Among people with a household income of less than US$30,000, 52 percent use online video, while more than 60 percent of those with income over $30,000 do so, according to the WDMT report, published by the World Association of Newspapers.