In 2007, nearly half of the U.S. population (47 percent) had broadband access at home, according to Pew Internet & American Life Project. The user profile is skewed more towards males – half of male respondents said they have broadband access at home, while only 44 percent of females said so, World Digital Media Trends 2008 reported.

There is also a relationship between higher broadband adoption and younger age, higher education and higher income.

Among those respondents under age 49, nearly 60 percent had broadband access at home, results that are similar among people with at least some college, and with income over US$50,000, the Pew study found.

In terms of race, white people are more likely to have broadband access than black people, with 48 percent and 40 percent saying they have broadband, respectively.

Additionally, respondents living in urban areas tend to have access at home more than people living in rural areas.

From 2005, broadband adoption has continued to grow across all subgroups, according to the WDMT report, published by the World Association of Newspapers.