The leading blog search company Technorati has acquired Blogcritics.org, Media Post reported Tuesday.

Blogcritics.org is an online community with over 2,000 bloggers and authors, and a full-service news and reviews source.

The site also offers bloggers with an entry point to publish their content to a broader audience than what their own blogs could afford, Media Post reported.

“As part of Technorati Media, we'll be able to grow the community and further improve our platform to attract new audiences,” according to Eric Olsen, founder of Blogcritics. “Technorati's mission to help bloggers and people who read blogs is the ideal complement for us,” he added.

Besides devoting resources to scaling the property and its operations, Technorati will try to work more closely with Blogcritics authors in order to monetise their blogs. Advertisers will also advantage from running more integrated ad programs across the site and its related blogs, Media Post reported.