Vivendi SA, the biggest media company in France, may sell its 20 percent stake in NBC Universal “one day”. “There's 'no urgency' to do so now,” said Chief Executive Officer Jean-Bernard Levy, according to Bloomberg.

“One day we think this shareholding will be sold,” said Levy in a Bloomberg Television interview in France. “There is no urgency. Every year we consider it a little bit, whether it makes sense,” he added.

Eighty percent of NBC Universal stake was owned by General Electric Co. GE Chief Executive Officer Jeffrey Immelt has resisted pressure to sell it for many years, Bloomberg reported.

“GE is in the driving seat. One day we'll sell this 20 percent. It would be on the agenda, but it isn't right now. At the right time, we will sell it,” according to Levy.

Vivendi is able to seek an initial public offering of its NBC stake each November, while GE can pre-empt it by buying the holding back directly, Bloomberg reported.

GE can buy out Vivendi at a minimum of $8.3 billion starting in 2011, adjusted for inflation.