Yahoo relaunched and rebranded its advertising network users in the UK and Ireland, claiming that its network now reaches 80 percent of Web ad, according to The Guardian Monday.

The Yahoo Network, including new distribution partners across search, display and mobile sites, has over 29 million combined unique users each month.

According to the new partnership deals, Yahoo will have display ads on Bebo, Eurosport , BT, FT.com, Loot and Channel Five.

The company is also providing mobile ads on the five key networks in the UK: Orange, O2, Vodafone, T-Mobile and 3, The Guardian reported.

According to Mark Rabe, the vice-president and managing director of sales at Yahoo UK & Ireland, “the newly restructured network was more streamlined and would allow for one point of contact that could deal with campaigns across online display and search and mobile. Ads can also run on specific sites, or be set to run across multiple sites in the Yahoo network.”

Rabe also expressed his confidence in the performance of the online market as the UK's economy “takes a turn for the worse”, according to The Guardian.

"In the UK, digital accounts for about 20 percent of the total marketing budget, whereas in most of the world it's an afterthought,” he said.

“This industry is probably better poised to weather an economic downturn – if it happens and turns out to be prolonged. So far we've done a good job of proving the efficacy of online ads,” The Guardian reported.