After having teamed up with a consortium of newspaper to feature their listings on its real-estate website in November last year, Zillow.com announced to expand the venture to include sales of ads on all the sites, reported CNet. The consortium includes 11 newspaper firms such as Hearst Newspapers, MediaNews Group and E.W. Scripps.

The Zillow Advertising Network agreement would allow the newspaper consortium's advertisers to “tap into” Zillow's 5 million unique monthly visitors' user base.

Meanwhile, Zillow's advertisers would be able to have access to the online newspaper audience interested in real-estate content, according to CNet.

"This partnership allows advertisers with our papers to reach not only local real-estate consumers who live in particular markets, but also consumers who may be moving to particular markets, via their searches on Zillow.com," said Lincoln Millstein, senior vice president at Hearst Newspapers.