Analysts have concluded that people may not mind ads on their cellphones, The Los Angeles Times reported Wednesday. Nine percent of people agreed that cellphone advertising is acceptable and 31 percent thought it is acceptable only if it decreases their wireless bills, according to Paul Kultgen, Nielsen's director of mobile advertising.

"We're at a tipping point," said Kultgen. "The best days for mobile ads are in front of us."

However, he pointed out that advertising has to be “relevant”, “meaningful” and “creative”, according to The Los Angeles Times. Furthermore, if it offers something “of value”, then people may not be against it.

A study conducted by Local Mobile Search, a branch of Opus Research, discovered that nearly 43 percent of interviewees were open to receiving “offers or deals” on their cellphones from selected brands.

"A lot of surveys have been done that show that people are just not really interested in mobile advertising," said Greg Sterling, a Local Mobile Search senior analyst. "But if you give people assurances that they have some measure of control, then they become much more interested."

Users may accept cellphone ads more due to an increase in mobile Internet access and in services like text messaging. According to The Los Angeles Times, as more people purchase more sophisticated phones and data plans, they may become “less averse” to ads.