Google has changed its AdWords policy, which states that ads featuring “abortion and religious-related content” would be blocked, Brand Republic reported Wednesday.
Search engine giant Google and the UK-based Christian Institute reached an agreement to allow the charity group to display an anti-abortion ad alongside searches.
“Over the last few months we have received a number of representations about our abortion ads policy and we decided to conduct a review to make sure it was fair, up to date and consistent with local customs and practices,” said a Google spokesperson, according to Brand Republic. "Following the review we have decided to amend our policy, creating a level playing field and enable religious associations to place ads on abortion in a factual way."
ABC News reported on Thursday that the agreement was part of an out-of-court settlement. The Christian Institute filed a lawsuit against Google in April, when the online search giant did not approve the Institute's ad with text that read:
UK Abortion law
Key views and news on abortion law
The Christian Institute
www.christian.org.uk
The lawsuit stated the Institute “was being treated differently because of its religious beliefs,” according to ABC News.

