In Estonia, newspaper advertising has decreased by 7 percent and television advertising has gone down by 1 percent, since last year, the Baltic Course reported. However, online advertising grew by 36 percent in the first half of 2008, compared to the same period in 2007.

However, newspaper and news channel Web sites may be more popular than other information sources, according to the Baltic Course.

Eirk Roose, director general of Estonian daily paper Postimees, told the Baltic Course that the Web may be responsible for a decline in print-runs, but that he does not think today's generation will be witness to vanishing newspapers in the future. Toomas Vara, head of Estonia's TV3, said television is still ahead of online in the country.