WAN-IFRA

Shaping the Future of the Newspaper

Date

Fri - 25.05.2012


WSJ.com gets 10 million hits after re-launch

WSJ.com gets 10 million hits after re-launch

The Wall Street Journal's redesigned Web site has received nearly 10 million page views on the first day of its re-launch, according to consulting and marketing firm Sapient, who backed the revamp, Media Week reported Thursday.

The makeover featured a new layout that should facilitate navigation and boost content, containing a newsreel service that spotlights breaking news content in each main section of WSJ.com. The site also has a video player and interactive graphics that aim to expand ways to advertise.

Upcoming developments for the site include “extending its content triptych, which provides readers with free, premium and super-premium information they can use to customise the site to suit their needs,” Media Week reported in an article posted by Brand Republic.

Author

Alisa Zykova

Date

2008-09-20 02:19

Shaping the Future of the Newspaper


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