British newspaper The Sun launched a campaign featuring a till receipt listing the variety of content that the paper includes with the slogan “All for just 30p,” the Guardian reported Monday. Advertising agency Euro RSCG developed the campaign, which is to appear on more than 10,000 “six-sheeter” posters and 60 “larger format portrait sites” for a fortnight.

The campaign costs nearly £1.3 million and will focus more on the north-east, north-west and Midlands areas, according to the Guardian. In London and in the south-east, 30-second-long radio ads will be aired and a TV counterpart is scheduled to launch in the middle of next month.

The campaign is part of News Corp. Chairman and Chief Executive James Murdoch's plans to “boost the marketing spend” of News International titles, the Guardian reported.

The Sun had already instituted the 30p price tag in Scotland, London and the south-east region, but by August, the rest of the country adopted it. The move is seen as a “credit crunch defying price cut” that makes the title less expensive than other papers such as the Daily Mirror, the Daily Mail and the Daily Star.