Broadband households grow in number in Asia, especially in China, according to PricewaterhouseCoopers, SFN's World Digital Media Trends 2008 reported.

From 2004 to 2010, China is predicted to remain the top country with the most broadband households, growing from 24 million to 130 million households, while Japan and South Korea follow behind.

In terms of market share, China is expected to gain rapidly within six years, from 40 percent in 2004 to a 60 percent share in 2010. Japan and South Korea; however, used to account for 27 percent and 21 percent, respectively, in 2004, but both are expected to lose ground, to 21 percent for Japan and just 7 percent for South Korea in 2010, according to PricewaterhouseCoopers.

Other countries only account for niche shares, according to the World Digital Media Trends 2008 report, released by SFN and the World Association of Newspapers.