Online digital publisher Zinio has announced that its partnership with top magazine publishers like Bonnier, Hachette Filipacchi and Greenspun for a “free digital subscription giveaway” that urges users to be more concerned about the environment, Brand Republic reported.

The Read Green Initiative gives readers the chance to sign up to receive one of the free 50 million yearly subscriptions to digital editions of nearly 200 publications such as Elle and Woman's Day.

“Our research has shown that one of the main reasons consumers enjoy reading digital magazines is because they feel like they are doing something good for the environment,” said Rich Maggiotto, Zinio.com's president and chief executive, according to Brand Republic. “The Read Green Initiative will support and embrace this consumer interest as well as introduce the public to a medium that responds to their needs, without affecting the bottom line.”

Users may also buy subscriptions to the digital titles and a percentage of the profits are exchanged for “eco-unit credits” that are be used to plant trees around educational institutions like schools and universities, Brand Republic reported.