The London Evening Standard will change its current site name, Thisislondon.co.uk, to Standard.co.uk, beginning today. The rebranding is being done to clarify and house the newspaper's online offerings under one main page, Brand Republic reported Friday.

Thisislondon.co.uk will now be used to house the Evening Standard's entertainment guide.

Standard.co.uk is now home to the newspaper's online news, sports, business, analysis and comments sections. Previously, Standard.co.uk was used for some news content and campaigns, such as when the newspaper promoted drinking tap water instead of bottled water, according to Brand Republic.

Ad sales will continue being done by the digital division at Associated Newspapers, which publishes the Evening Standard, while cross-platform sales will be handled by the newspaper's own display advertising sales team, Brand Republic reported.

The Web site rebranding is aimed to bring a “genuine multi-platform consumer and commercial offering,” Andrew Mullins, the newspaper's managing director, told Brand Republic.