The weekly Gravesend Reporter, based in Kent, England, has changed its business model to the “dual model” set-up as a part-paid and part-free newspaper, HoldtheFrontPage.co.uk reported Tuesday.

The title will now reach more than 60,000 people, as opposed to the 6,000 copies it sold each week for 40 pence each.

The Archant-owned Gravesend Reporter will be delivered for free to certain areas, and will be sold for just 25 pence at certain points in town and surrounding villages. The newspaper's advertising free paper, the Gravesend and District Express, no longer circulate on its own, and will be incorporated under the Reporter title, according to HoldtheFrontPage.co.uk.

“This is an important decision which results in The Reporter being available to more readers and therefore making it so much better for our advertisers,” Enzo Testa, executive managing director for Archant London, told HoldtheFrontPage.co.uk. “It also dovetails with implementation of the 'dual model' idea which we have successfully carried out with our other award winning Kentish Times' titles since 2005.”

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