Television, followed by newspapers and radio, are still the most credible sources of news and information in the United States. Online is ranked at sixth place, according to a survey conducted by Opinion Research Corp. for online communications marketing and content distribution firm ARAnet, Media Post reported.
The study, conducted by phone between Sept. 4 and Sept. 7, echoed a previous online survey conducted by MediaVest last month. Both found that U.S. voters generally consider traditional media outlets, compared to online sites, blogs and social media networks, more credible and influential in terms of news coverage about the U.S. presidential campaign.
According to the ARAnet study, which used 10-point credibility scores ranging from one as "not at all credible" to 10 as "extremely credible,” TV topped the list as the most credible with a score of 6.6, followed by a 6.3 for daily newspapers and a 6.0 for radio, Media Post reported.
Interestingly, online was ranked at the sixth place, with a score of 4.6. It was behind weekly community newspapers (5.2), but ahead of magazines and "free shopper" publications.
The study also found that consumers tend to get their news and information from television (35 percent) more than daily newspapers (23.5 percent). Only 1.6 percent of the respondents' news and information was from magazines, according to Media Post.

