YouTube has launched a new feature, called Hot Spots, as part of its Insight tool for content creators. It allows members to visually examine which part of their videos viewers are interested in, Tech Crunch reported.

The new feature displays the data in a dynamic graphical format placed alongside the original video.

To determine which points in a video are “hot,” Hot Spots compares multiple videos of similar length on YouTube. “If people are leaving more quickly than average at a given time, you'll know you have some tweaking to do,” according to Tech Crunch. It also support srewind and fast forward data tracking, so users would know if viewers are repeatedly watching a certain segment.

With the new feature, publishers can objectively determine the most appealing segments of the video, and edit the content accordingly, while advertisers can use it to run different versions of an ad to know which one is the most effective, Tech Crunch reported.