Making money from new revenue sources has become increasingly common for publishers. Martha Stone, director, Shaping the Future of the Newspaper project, pointed out several opportunities for newspaper publishers, including online and mobile advertising, video, citizen journalism as well as search engine optimisation, in the third World Digital Publishing Conference & Expo.

New pricing models are emerging, including a “cost per day” model, which has been bringing big revenue for major national dailies in several countries, including Aftonbladet in Sweden, VG in Norway, The Wall Street Journal, and The New York Times in the United States.

However, a ready-made solution for revenue growth seems not yet been found.

Although impressive gains in audience and advertisers, revenues from newspaper Web sites cannot not comparable to that of print newspapers, said Caroline Little, Adviser to Guardian News & Media and former CEO and Publisher of Washington Post/Newsweek Interactives. However, “transferring the core values of newspapers to the new ways of the Web is the way to change that,” she added.

José Antonio Ferris, Head of Strategy, Prisacom, Spain said that newspaper publishers need to be flexible in the fast-changing digital world. “When defining your strategy for digital platforms, it is important to remember that it may change tomorrow.”