WAN-IFRA

Shaping the Future of the Newspaper

Date

Tue - 22.05.2012


Publishers join Nokia for global mobile ad network

Publishers join Nokia for global mobile ad network

Several U.S. publishers have joined the Nokia Media Network, a mobile ad network that reaches millions of mobile consumers, the company announced in a press release Wednesday.

Fox News, A&E Network, Bio Channel, History and The Hollywood Reporter have joined other publishers, such as Reuters, CNet, Hearst, Agence-France Press, Unidad Editorial and AccuWeather, strengthening the ad network's reach in the United States.

Publishers are increasingly looking for ways to monetize their mobile offerings.

Larry Shapiro, executive vice president for mDisney, stated in the press release that his company was looking for “brand-safe, high-performance media and its ability to reach our target audience.”

Nokia launched the mobile ad network in February.

Author

Leah McBride Mensching

Date

2008-10-16 03:17

Shaping the Future of the Newspaper


© 2012 WAN-IFRA - World Association of Newspapers and News Publishers

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