The Birmingham Post has relaunched today as a tabloid-sized, business focused newspaper to try to stop waning sales while also monetizing online traffic growth, paidContent:UK reported Friday.

The Trinity Mirror-owned newspaper, along with sister titles Birmingham Mail and Sunday Mercury, will see 65 editorial staff cuts as they move to a new £7.5 million newsroom and a new publishing system that aims to streamline editorial work while also focus more on online publishing, instead of separating print and online.

“We have been very frank about what we need to do commercially: we need to increase our revenue across the site to follow the audience (growth). We cannot carry on the way we are – just us we are telling journalists to see the brand that exists across all the platforms, we need to get advertisers to see that as well,” Marc Reeves, editor of the Birmingham Post, told paidContent:UK.

The paper's sales team is creating packages for advertisers that include varying options and choices of print, online, mobile and e-mail advertising, priced from £5,000 to £20,000, paidContent:UK reported.