In May 2008, 25 million French people watched 2.3 billion online videos, according to comScore data, SFN's latest report, A Publishers Guide to New Technologies, reported.

Google, the owner of popular video sharing site YouTube, was the most popular online video property in France, with 27.9 percent of all online video viewed coming from a Google site.

Following Google was DailyMotion.com, with 15.5 percent of all online video viewed, comScore Video Metrix reported.

In the third spot was Groupe TF1, which owns top French national and international broadcast stations and Metro France publications, with 1.5 percent.

In France, the average video lasted 3.5 minutes, according to the report, A Publishers Guide to New Technologies, released by SFN and the World Association of Newspapers.