Weeks ago, News Corporation announced its plan to withdraw from Eastern Europe, and has now started pulling out of the area, starting with Poland, FollowtheMedia reported. The company announced it will sell its 35 percent stake in TV Puls back to the station's majority owners, according to a TV Puls statement on Monday.
Dariusz Dabski, TV Puls CEO, has now upped his stake from 5 percent to 49 percent, leaving the Franciscan Order with 51 percent.
Dabski announced he is looking for a new partner “as soon as possible.”
According to AGB Nielsen, the audience share of TV Puls was far below other stations in Poland. In October, public channel TVP1 had a 21.6 percent audience share, TVN had a 19.4 percent share, TVP2 had a 17 percent share and Polsat had 14.2 percent, FollowtheMedia reported.
News Corp. was also planning on selling its Russian outdoor ad business to JC Decaux; however, Russian competition authorities would not allow the sale.
News Corp. also hired Lehman Brothers to get rid of its television businesses in Eastern Europe, according to FollowtheMedia.

