Sixty-four percent of UK consumers feel they can discover and learn about products through advertising, while 59 percent consider ads “entertaining,” the latest YouGov study, backed by the Advertising Association, has found, MarketingWeek reported Monday.

“These results are heartening and encouraging for the advertising industry. At a time when business is very concerned about the present economic situation it will be those that stay ahead of competition during hard times who will reap considerable rewards on recovery,” said Advertising Association Chief Executive Baroness Peta Buscombe.

Half of respondents said advertising helped them find something they were looking for during the last six months, while 64 percent said they believe advertising may help decrease costs. Some even said there should be more ads to promote reduced prices, according to MarketingWeek.

Respondents also said they see no need for greater state regulation of advertising, as only one in seven respondents said the advertising industry should be looked by regulators more.