Omnicom Media Group (OMG) on Friday unveiled a plan to aggressively expand OMG's Search's market coverage in Asia, which is aimed to become the largest provider of search marketing services there, Media Post reported Friday.

The plan is based on a strategic alliance with dgm, the search and affiliate marketing unit of Asia's Deal Group Media, which will help OMG's presence in some key Asian markets.

OMG's OMD and PHD media services network brands will be combined with dgm's team to create “integrated online marketing specialist organisations,” according to Media Post.

Financial terms of the deal were not disclosed.

“This region is hugely significant in the new media and digital area, which is why we are looking so closely at development across all of our disciplines in the digital space, starting with SEM,” said Barry Cupples, OMG CEO for the Asia Pacific region.

According to the alliance's estimates, search engine marketing services are now worth more than $3 billion annually in Asia, with an online consumer base of more than 600 million users in Asia and Australasia, Media Post reported.