The global economic crisis is undoubtedly adding pressure on newsrooms, which have already suffered from circulation and ad revenue decline, the head of Britain's Society of Editors said Tuesday, the Associated Press reported.

Nigel Pickover, editor of the Ipswich Evening Star, said in the annual conference that “revenues were blitzed and papers were losing staff and even folding amid the financial turmoil.”

“We've been under pressure, yes. But we've been alive to the stories that matter and at the core of the story which has rocked the financial world,” he added, according to the AP.

The United Kingdom, according to the AP article posted on Google News, traditionally had one of the most robust media industries in the world.

Journalists need to adapt to “the shifting economic and technological tides,” or risk losing their place “in the most exciting profession around,” Pickover said at the Society of Editors conference, the AP reported.