Newsday's new owner, Cablevision Systems, will rebrand the New York-based newspaper's print and online auto classifieds section as Optimum Autos, beginning Jan. 1, Editor & Publisher reported.

Once Optimum Autos at Newsday launches, it will offer reviews and price information from auto resources Kelley Blue Book and J.D. Powers and Associates, as well as search capabilities, full exterior and interior views of cars and videos, according to E&P.

Optimum Autos is expected to be “the region's premier multimedia automotive portal and resource, enhancing the experience for car-buying consumers with an unparalleled local focus,” Ken DePaola, executive vice president of sales and marketing at Newsday, said in a statement, E&P reported.

“Cablevision's Optimum Autos will provide our advertising customers with the best of all worlds: maximum coverage across print, interactive and cable TV platforms, easy to use technology for uploading, searching and reporting, and customisable local environment that will cater to our marketplace's automotive buyers and sellers like no other,” he said in the statement, according to E&P.