USA Today publisher Gannett Co. Inc. has acquired social media services and tools provider Ripple6, Media Post reported Friday. In addition to social media services, the firm also offers content publishing, social marketing and a word-of-mouth analytics feature.

As part of the deal, Gannett also bought out the 10 percent holding Gannett's Senior Vice President and Chief Digital Officer Chris Saridakis had in Ripple6. The publisher said Saridakis did not participate in transaction negotiations. The terms of the agreement are not yet disclosed.

Ripple6 already powered Gannett's MomsLikeMe.com sites across 80 U.S. local markets, according to Media Post.

“Ripple6 helps us empower moms in local communities across the U.S. by providing them with easy-to-use, specialised social media tools. We also benefit through Ripple6's unique analytics and insights, which help us understand what's happening within our communities and what topics moms are passionate about,” said Peter Lunquist, vice president for Online Content and Product Development Gannett Digital, according to the Ripple6 Web site.

Based in New York, Ripple6 also intends to launch a social network with magazine publisher Meredith Corp.'s title Better Homes and Gardens. Other clients include Procter & Gamble and General Mills, Media Post reported.