The Philadelphia Inquirer has launched a new bimonthly “luxury and lifestyle” glossy magazine for the wealthy, bundled into 115,000 newspapers distributed to home delivery customers living in affluent postal code areas, the Associated Press reported.

The 56-page magazine, called I, is similar to The New York Times' T magazine and The Wall Street Journal's WSJ., and will be distributed six times each year. It will include subjects such as social events, dining, home decoration and fashion.

The Inquirer's arts and features editor, Sandra M. Clarke, will be in charge of the publication, according to the AP article, posted by Forbes.

The Inquirer showed off photos from Thursday's issue of I on its Web site, and allows users to purchase the photos online.