Yahoo! has been looking to sell European comparison shopping service Kelkoo for some time, and has found a buyer in UK private equity firm Jamplant, paidContent reported Friday.

Yahoo! bought Kelkoo in 2004 for €475 million, and will sell it to Jamplant for less than €100 million, in a loss-making deal of at least €375 million.

Former Kelkoo CEO Pierre Chappaz stated in his blog that he would not confirm an exact price, only that it is “below 100 million euros,” paidContent reported. “The difference is the price of management incompetence that led Yahoo's (stock price to fall) below $9,” Chappaz added.

Kelkoo is located in Grenoble and London and has 270 staff. Jamplant is a new investment group created by price comparison site Uswitch, which was sold to E.W. Scripps in 2006 for £210 million, according to paidContent.