Europeans in general are more responsive to mobile online advertising, compared to Americans, according to a survey conducted by Online Publishers Association (OPA), OPA Europe, and TNS in December 2006, SFN's World Digital Media Trends 2007 reported.

Overall, 23 percent have checked out a Web site after seeing mobile Web ads. More than one-fourth of European respondents did so, compared to only 10 percent of Americans.

Overall, more than 10 percent of respondents requested more information about products and services, or went to a store. Fourteen and 12 percent of Europeans, respectively, said so, while only less then four percent of Americans did the same.

About 9 percent of total respondents, as well as of Europeans, made a purchase after seeing mobile Internet ads. However, only four percent of American respondents did so, according to the survey conducted by OPA, OPA Europe and TNS.

Around 5 percent of total respondents and those from Europe signed up for a trial, forwarded the ad to friends or family, or ordered a subscription, compared to less than 3 percent of Americans, according to the report, World Digital Media Trends 2007, released by SFN and the World Association of Newspapers.